Media Plan 4

Media Plan 4

4.1 Using e-commerce the most important channels for accomplishing my KPI of having 100 email subscribers or account profiles to my website are:

a. Online PR 5%

Social Media 25%

Paid Search/PPC 0%

Display Advertising 5%

Email Marketing 40%

Search/SEO 5%

Affiliate Marketing 20% 

b. Metrics

Online PR: How the company is perceived through surveys, how much demand and buzz is created around the product

Social Media: Number of likes on Facebook or blog posts, number of followers on Twitter

Paid Search:Not used

Display Advertising: Number of visits to company website that result in purchase

Email Marketing: subscriptions per e-mail and site registration, number of pre-orders on a product

Search/SEO:Keyword searches for my company

Affiliate Marketing: How many sales are coming from affiliates

4.2

a. Value of a conversion

Assumption:(1 in 4 will purchase a shirt) %25 conversion rate

A subscriber is worth $30

b. Cost of a conversion in each channel

Sales     Budget     Cost

Online PR:                           15           $500       $33

Social Media:                      8             $464        $58       

Paid Search/PPC:             0              $0

Display Advertising:        8              $500      $62.50

Email Marketing:               4             $232       $58

Search/SEO:                       0             $0

Affiliate Marketing:           15           $75           $5

4.3 Based on the review of my channels. My costs are more than the actual value of each subscriber. One thing to change is the assumption that 1 in 4 will purchase a shirt. My goal is to have a %50 purchase rate. So if 100 people visited the website 50 of them would actually purchase a shirt. I should assume that less than 50 will make a purchase. In addition the results are from my initial month long campaign in which I expect to lose money during the first year and a half of my business.

Affiliate marketing would be the best channel based on the assumptions. I would also like to decrease the email marketing.

Media Plan 3 (Revised)

Media Plan 3

1. Channels

Search Engine Optimization My website and blog posts will incorporate popular word searches that are common in my industry. For example, graphic tees is one of the highest ranked keyword combinations when looking for t-shirts according to google. I also have google analytics to measure traffic and geographical locations of unique visitors. 

Social Media is very important for brands like mine that want to create a personalized experience when purchasing my shirts. My brand influencer Johnny Cupcakes has given me a good platform on how to utilize social media to build and strengthen my brand. I currently have a blog on tumblr and I use it to give insight on things that are inspiring or interesting. My sites include rss feeds, subscription buttons, discussion windows, and links to share with others.

Email updates will be used to keep the subscribers on the forefront of new item releases. In addition there will be an incentive program for loyal customers, such as discounts or pre-orders for future release items.

Pay Per-Click I do not feel the need to use pay per click because I do not want my brand to become saturated. I want to maintain the niche of exclusivity and control how my adds are placed on my sites.

Affiliates So far I have two clothing boutiques that are willing to help me promote my shirts through their various channels. Reign of Florida and Burn Rubber of Detroit. I will use the affiliate approach to wedge my brand in the mix of a few competitors to gain exposure and notoriety.

Viral Marketing  will be used to spread product awareness and create demand. Videos and still images of the brand will be produced and placed on the company website, blog, as well as email blasts for subscribers only. The material will be readily available to re-distribute for other bloggers,etc.

Promotion/Display Advertising my version of display advertising would be to have someone like Eminem or Jay-Z or any other artist with a mass following wearing my shirts. I have plans to give shirts to up and coming as well as established artists such as Mike Posner, Big Sean, Curren$y, that have a fan base of 10,000 or more via Twitter followers or any other social media site.

2. Campaign Budget

a. Total budget $1696 

b. Search Engine Optimization $0

    Social Media $0___________%15 

    Email $0________________  %10

    Pay Per Click $0__________  %0

    Affiliates $500_____________ %30

    Viral Marketing $500________%30

    Promotional/Display $0______%15

c. Social Media 2hrs/day $464

    Email 1hr/day $232

    Affiliates: Costs would include mailing samples and travel to locations, Detroit, and Orlando. $500

    Viral marketing: Cost includes production and editing video clips.(4 videos 1 week estimate editing time for all 4 videos)

   Promotion Display: 4 times per month via website and blog. $500

The campaign will last for one month starting in March and ending April 3rd 2011.

10 Questions

10 Questions: Thats All I Ask. Please Respond.

The questions are based on entertainment. Movies and video games. If you can answer in less than 30 seconds you are the fastest survey taker, ever.

Media Plan 3

Media Plan 3

1. Selected Channels

Channels : SEO, Social Media, Viral Marketing, and Promotional, Display Advertising. I will utilize these channels because my top competitor Johnny Cupcakes uses some of the same channels. I feel that paid searches/pay-per click are a form of spam.

2. Campaign Budget

a. My campaign budget for Paul The BeatSmith Clothing will be about $500.

(percentages reflect how often the channels will be used)

b. SEO:$ 0 %5

My blog posts will have keywords that are most used for t-shirt companies.

Social Media $0 %40

I have a twitter account set up and I will tweet special offers and promotions as wells sneak peeks of upcoming t-shirt designs.

Affiliates: $0 Cross promotion and marketing with other clothing brands. %25

I will have a few clothing boutiques sponsor my brand through their websites and blogs. 

Viral Marketing: $500 for the production of short videos.%30 

I will create video shorts of the brand in use and how people perceive it. The videos will be funny and some may be controversial others inspiring.

c. Social Media will be managed within the company for at least 2hrs/day. Constant twitter, blog, and Facebook posts will be made a daily or weekly basis. The goal is to create a cult-like following and to engage customers in the brand building.

3. Campaign Duration

a. The campaign will be an ongoing process. Each time a new shirt is released there will be some sort of buzz or discussion about the shirts due to their limited nature. The shirts will be on affiliate blogs and websites. The most successful brands such as Johnny Cupcakes is constantly rebranding and expanding his brand. He has tours in which he sells shirts out of a van which reflects upon his roots when he sold shirts out of his trunk. My campaign my last for the life of the company. I will constantly change with the times and grow as a company. 

Social Media Integration

I notice that Nike has a twitter account and they tweet a question and use a #(hashtag). For example, "What is your favorite Air Jordan ? #mynikes. Nikestore has about 22,000 followers. They respond to each tweet from their followers and they also give release dates, sizes, and locations about where their products can be purchased. This is a good model to use to get customers actively involved in the brand.

I may incorporate twitpics of people wearing the shirts in different locations and hold a contest to see who wins and give them a prize.

Digital Media Plan 2

Business Model: My company makes money from the sale of t-shirts. Currently the only thing my company provides is tangible products. The customers are the purchasers of the products. My format is a business to consumer format. My brand is new to the market so it will need an introduction.

Under the current budget we will only be able to produce a fraction of the projected supply of at least 50-100 shirts per month. The design team currently consists of one designer who will have to run the entire business until enough income is made or a growing demand for the brand exists.

Media Plan 2: Overview

1.1 Objective: With my digital media plan I want to sell 50-100 shirts per month.

1.2 Goals: Create a presence in the t-shirt industry by making my brand more relevant through digital marketing. To become affiliated with popular and up and coming T-shirt brands. Currently customink.com is the most visited sight for graphic and custom design shirts. Some of my niche market leaders consist of hypebeast, freshnessmag,highsnobriety, and complex magazine. These are all websites that blog about trends in the clothing and entertainment industry. I am currently following their sites as a subscriber.

1.3 Key Performance Indicators (KPIs): My KPI is the number of persons who visit the website compared to actual sales. My ratio from visitor to purchaser is 10:5.

1.4 Target: KPI with an income of $2250-4500/month in sales for the first 3 months. The next stage would be to increase sales monthly with seasonal considerations taken (see graph below.

Online Search Trends in the T-shirt industry

Graphic tees search Year Over Year-via Google

Graphic Tees Search Monthly (Seasonal)

Exercise 2-Internet Security

Internet Credibility

Champskicks vs. Eastbay
Champskicks sells Air Jordans by Nike and other footwear. Eastbay sells the same products.

Champskicks sells Jordans that are not in production or are not yet released. Also they sell their shoes below retail value. Eastbay is bizrate certified. They sell their products as they are released and they are priced at the suggested retail value. I would highly conclude that the items sold on Champskicks are counterfeit.

Media Plan 1

Media Plan 1

1.1 Business Model: Business Concept and revenue stream

1.1 My product offering is graphic t-shirts that are produced in limited quantities. The shirts will be sold online and possibly in boutiques such as Burn Rubber and Reign. Online shopping trends increase each year according to ComScore

1.1.2 The dollar value of a typical sale of a t-shirt would be $45.

1.2 Competition:

1.2.1 My company is in the apparel and clothing industry. The clothing and apparel industry is currently the same despite economic woes. People still shop and spend money on clothing regardless of how the economy stands. 

1.2.2 The alternatives to my services would be to sell online only or in major retail chains such as Macy's, Dillards, and Nordstroms, etc. The price of my shirts falls within the range of $30-45. My shirts will retail for $45. One of my competitors BBC/Ice Cream sells shirts for $85, however they have celebrity endorsements and a niche market. Pharrell Williams is the owner of BBC/Ice Cream and has millions of fans that support his group N.E.R.D.

1.3 Customers: Demographics, your customer, what you're promoting

1.3.1 The visitors of my competitors sites are mostly female. They have some college education and they have an income greater than $25K.

1.3.2 My target audience are persons 18-34 who have some college education,also the "hypebeast" demographic is a term used for people who want to be in on the latest trends. I would also like to target young women who are in the upper class and have access to dad's credit card. I would like to use word of mouth and celebrity appeal to promote my shirts. My company will be a business to consumer format.

Ad Planner Results

Weeds Season 6

Burn

BURN Trailer from Tremolo Productions on Vimeo.

Swedish House Mafia

This is very dope ! I need to stop playing and renew my passport and travel the world some more.

New Mixtape !

Download Mixtape | Free Mixtapes Provided by DatPiff.com

Elzhi

Perry's Principals (Pharrell)

Big Boi-Album Art ?

I hope this is the direction they will take for the art of the album. Why ? Thats the Outkast way. Think Southernplayeristc......, Atliens, Aquemini, Stankonia. The artwork carries the brand in my opinion. July 6th ! Looking forward to *buying the physical copy* as well as digital.

Michigan Better Made

BetterMade is a Detroit snack brand that represents quality. My homie DJ Cassius Cain along with several artists present you with a taste of Michigan's best brand. The BetterMade mixtape. Be on the lookout for the next release of the BetterMade series.

Download Mixtape | Free Mixtapes Provided by DatPiff.com

BP Coffee Spill

Hilarious !!!

Dusty McFly-Trailer for Buffies & Benihanas

Its about time ! I've been calling him out on the release every time I hear from him. Im glad to see the mixtape trailer which gives me a good sign that he is actually going to release it. Cause if not Im releasing "Coneys & Cartiers".

Live@Lola

Dear Shooter by Kidd Russell

I was on Twitter tweeting with my friend back in Detroit and he told me a young male got killed by a bullet that was intended for someone else. This happens all the time but somehow my hash tag #stoptheviolence got someone's attention and they sent me a link to this video. Good message. I have alot of respect for rappers and MCs who take the time and create a positive message. Its okay to rap about what you see, feel, hear, etc. But every once in a while drop some Jewels for the youth who look up to you or if not the guys who simply look at you. Stop The Violence ! R.I.P. Gary D. Smith, your death changed my life.

Big Boi-Shine Blockas

Did you see how he looked at those two women ? LMAO !

Big Boi Ft. Gucci Mane - Shine Blockas Video from SNORTTHIS.COM on Vimeo.

Big Boi- Fo Yo Sorrows

July 6th ! Im on it. This is why I like Outkast so much. They keep up with the times but still remain true to their style. I hope I run into George Clinton at school again. The last time he was in the parking lot getting in the whip. Yeah he likes Full Sail. Me too.

King Stunt-TV

Lil' Bro is back at it with his King Stunt-TV. This is just a short trailer, so much more to come. Keep watching.

Fightin' Whities

I just placed my order for this shirt. Go Whities !! I cant get mad at these people for expressing themselves. A classic example of freedom of speech. If they are not offended why should you ? Im just curious as to whats gonna happen when I wear mine ? Hmmm. Stay tuned folks.

Get Ghost-Rolls Royce

This is the economy version of the Phantom. I might buy one for my mother with my first few millions after paying off all my debt.

Paradime-Lovely Day

I know some of you can spot a pattern with the posts. If not ask me when you see me. This is some feel good music from Detroit. See we dont always show guns, hoes, and the typical street stuff. This is what the holiday should be like "Lovely Day !!!! Be safe Enjoy the festivities.

PARADIME - LOVELY DAY [OFFICIAL VIDEO] from JEREMYDEPUTAT.COM on Vimeo.

Trick Trick~Think Before You Move

This was on Michigan Hip Hop . Its pretty much a PSA on some real stuff. People are putting too much info out there about what they do and who they roll with. I need to take heed myself, its so easy to get caught up in social networking. Just think chess when you move next time.

TRICK TRICK. THINK BEFORE YOU MOVE. from JEREMYDEPUTAT.COM on Vimeo.

Twilight

I dont know a lot about this franchise but there are teens around the world even adults who really love the "vampire in love with mortal" concept. I watched half of a Twilight movie last year but I don't remember what it was about because my eyelids kept getting in the way.

Coppin' Choppers

Im not against the Right To Bear Arms but I think gun owners should have responsibility and knowledge of their weapons. This video caught my attention because it is easy to get weapons like these all over the world and what happens is they end up in cities like Detroit, Chicago, Atlanta, Los Angeles, Dallas, New York, New Orleans,etc. And the rest of the story is on the 6 or 11o' clock news. 8 year old child killed by a stray or man gunned down while cutting his grass. People with guns kill people. Guns are only as good/bad as the person holding them.

Mike Posner-Cooler Than Me

Another Michigan native. I met Mike at the Majestic Theater after a set during the N.E.R.D after party concert. Mike is a humble and approachable guy. I kept it simple like "Whats up man Im Paul The BeatSmith", he said, "Yo whats up man I'm Mike". And thats it. No pics no graphs just a handshake and props. Thats how we do it in Michigan. Mike is also spotted in Burn Rubber among others like Big Sean, FF, JWAN, Marvwon. Like I said before and will keep saying its good seeing my home state making moves. This ones for the Dirty Glove, The Mitten.

Cooperachy-Going In For The Kill

Cooperachy another Michigander making his mark in the music world. Also Lil Bro Mr. KingStunt TV reppin' 7-Mile did the video. DJCassius Cain and MoCash, Groove Major, Groovy Gang. Its alot going on. Me Im in the mix below the radar for now. Keep watching and keep an ear out.

Ro Spit

RoSpit is definitely one of my favorites. He's up there to say the least. Every time I come back to visit Detroit I always make a pit stop to Burn Rubber to see him and Rick accompanied by my brother Juan (Juan The Blogger of C.L.I.C.). Ro among many other spitters make me proud of the direction Michigan HipHop is going.

Encore: TeresaJenee~Freedom

Teresa Jenee - Freedom from Flying Fish Productions on Vimeo.
If you don't know about her check this out.

Wiz Khalifa

...Bieber x Weezy

Slaughterhouse on Shady ?

MTV Shows

Nice Collab: David Banner x 9th Wonder

E-40:Light Weight Jammin'

This is for my Bay Area cats. Thizz Nation, etc. P.I. What up doe ? Yadadamean !!? They rep the turf not the town. I just got done checking out some stuff about the Bay Area in Cali, if you dont know whats going on out there. Bing it ! (or Google)

AutoTune Crying

This is why Im not a fan of autotune. LMAO ! I will be laughing at this during my 4 day weekend.

Toyota Swagger Wagon

Toyota Swagger Wagon

Fat Joe ft. Jeezy- Haa-Haa

Scarface Play

Gotta love the kids. They did the pee-wee version of Scarface.

N.O.R.E-Banned From TV

Orlando Rappers

Well in celebration of Orlando Magic sweeping for the first round. I had to take it back to the 90s. In fact thats when they almost won a Championship ring. Maybe the Orlando rap/hip-hop scene will rise from obscurity again. (Mainstream)

CornerStore Casting Call

This is some work done by Starwater Productions. I anticipate great work coming from these guys. I met L. Lamont during Spring Break outside Burn Rubber  in early April. Support him he's on to something. I promise ! 

Patzer from StarWater on Vimeo.

TeresaJenee-Freedom

I had the pleasure of working with TJ during the Producer's Showcase ™ during Sessions and Recordings. IF I had the money I would sign her twice.

Teresa Jenee - Freedom from Flying Fish Productions on Vimeo.

50s on A Cutty

Is this possible ? You decide.

RIP GURU

This is my favorite song from Guru. Moment of Truth. RIP GURU.

Geoffrey's Dead !

This is what happens when dogs go crazy. They eat their stuffed animals. Due to the subject matter certain pictures have been locked away and sealed.

Sonic Happy Hour

All I ordered was a Slush and got a free grilled cheese ! Thats Happy enough.

Album Cover Design

I did this for Dj Cassius Cain. I had an idea one day while we were walking past the water tower. If you artists want in just let us know @paulthebeatsmith @djcassiuscain.

To Be A Blessing

The other day at the center a man walks in and asks about the program. Ced explains the concept and what its all about. After 15 mins the man walks back in and donates a pair of speakers. He said that he just wanted to be a blessing to the program. His name is Mike. Thanks Mike you were definitely a blessing being that there was one workstation that had no monitors. Now all three have them. 

Things like this are the reason we started this production center. To be a blessing to people, a community, or even a nation.

Dynamic Youth Production Center

Futura Labs

I always find new inspiration in the arts and humanities. This time its the Legendary Futura Laboratories. The photography is off the charts.

Its The Air

LOL. This is why I like Nike because they are innovators. The concept is hilarious.

Retro Style Headset for iPad

When the concept of the iPad was first announced many people questioned if you could make calls since it does have AT&T's network option. Well basically is a Big Ass iPhone/iPod. The retro headset is dope in my opinion. This came from Les' facebook page via boingboing.net

Check Me Out-YFM

Schoolcraft's own Yung Face Mark.One of Detroit's fiercest spitters. This is pretty much my brother. I have known him since 04' dude is mad talented. This guy was on the rhyming/singing/writing/producing tip before I met him. I remember we put him in a dark closet with headphones and a mic. He freestlyed about everything that was going on in the room and stuff through out that night.This guy snaps, no paper, no blackberry's (i.e. Drake). CHECK HIM OUT

Download Mixtape | Free Mixtapes Provided by DatPiff.com

KFC Again.

I was on all hip hop and they made an interesting point about the black guy. Hilarious ! He wants his chicken.! So do I ! LMAO !

KFC Commercial.....Racist ? LOL!

Look at this guys expression. LOL!

MUSIC : Jadakiss

MUSIC : Jadakiss

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MUSIC : B.o.B. Ft. Bruno Mars and Big Boi

MUSIC : B.o.B. Ft. Bruno Mars and Big Boi

Posted using ShareThis

MUSIC : Pharrell

MUSIC : Pharrell

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What If Your Granny Was This Live

This woman is doing her thing. Do not allow age to come between you and your passion. Its never too late. Dont believe check her out.

Erykah Badu Window Seat

Dynamic Youth Production Center+ J. Cole Update

Well here you go. Pics below. It went great.

J. Cole + Dynamic Youth Production Center

                                          

I got a very surprising phone call from my partner Ced "C89". Ced is the director of the non-profit organization Dynamic Youth Production Center in Fayetteville, NC. J. Cole will be at the opening of the center along with many others including the mayor of the city Anthony G. Chavonne. The event will be this saturday March 20, 2010. For more info contact Cedric  c89music@gmail.com

Also please follow us on twitter @DynamicYouthPro Good things are in the making and I am glad to see progress. Also I would like to thank Kym Chrispin from N.Y., and Mickie Funderburke, ATL

Mr. Cook's Freestyle Corner

My Entertainment Business Finance teacher Mr. Cook showed this in class. For some reason it slipped by me until he showed us in class. Its a couple years old but its Blog-Worthy. So all you rappers dont let this happen to you. Get ya Bars up !

Project Natal from Xbox 360

And you thought Nintendo Wii was on to something. Its like this. Facebook was the top social networking site until Twitter came along and took the basic element THE STATUS UPDATES and made it the main focus. Same thing here. XBOX took THE USER MOTION as the controller in instead of both controller and motion. There are always pros and cons, like for the Project Natal, what if someone accidentally got too close and kicked the tv screen in? Or did a roundhouse and kicked their little brother or sister. The concept is well received. Its also an exercise too. Jumping up and down using your entire body......that sucks for the people downstairs. Madden 2012 How many players ? Lets wait and see.

Michigan Boutiques for Haiti T-shirts

 For as long as I have known Rick and Ro (Burn Rubber) they never forgot where they came from. Its good to see the top boutiques in Michigan come together for a cause. The" 4 horsemen of fresh" as I have  coined the phrase a few keystrokes ago will launch t-shirts on March 11, 2010 to continue to raise money to help the Haiti relief effort.
Michigan Boutiques for Haiti will launch simultaneously at Burn Rubber, Revive, Motivation, and Premier. For more info click one of the 4 links.

Premier Skateboarding

Revive

MTVTN

Odd Request-POEM

"With a piercing smile I stood before a firing squad knowing the debt I owe to God~My last request was rather odd~I kept it to myself as I gave the nod"-PTBS


..........to be completed.

T.I.-I'm Back

 ATL is gonna be hot this spring/summer.

Adult Swim's Freaknik: The Musical

My homie DJ Cassius Cain sent me a link and it was Freaknik LOL! I had to post it to my blog. In case you dont know Freaknik is/was a time when Black people from all over flocked to Atlanta (ATL, Hotlanta,etc.) for Spring Break. For more info please flock to ATL.  Check it out!

BAPE T-Shirts !! Spring/Summer 10'

Nigo is a genius in my eyes. He is very creative. His designs on his shirts are so simple, crisp and just right. The colors are very POP art influenced. I like this brand even though I have yet to own a Bape article of clothing. Who knows I might buy him out one day. (And I said it with a straight face). A Bathing Ape is a Japanese Clothing company that has created a cult-like following similar to brands like Johnny Cupcakes, Apple,etc. The line is very premium and limited. You wont see mirror matches around town in these unless its either a BAPE convention or some guy is selling them out of a white van on the busiest intersection in your hood. In that case you already know what you're getting as well as not getting.