Media Plan 3

Media Plan 3

1. Selected Channels

Channels : SEO, Social Media, Viral Marketing, and Promotional, Display Advertising. I will utilize these channels because my top competitor Johnny Cupcakes uses some of the same channels. I feel that paid searches/pay-per click are a form of spam.

2. Campaign Budget

a. My campaign budget for Paul The BeatSmith Clothing will be about $500.

(percentages reflect how often the channels will be used)

b. SEO:$ 0 %5

My blog posts will have keywords that are most used for t-shirt companies.

Social Media $0 %40

I have a twitter account set up and I will tweet special offers and promotions as wells sneak peeks of upcoming t-shirt designs.

Affiliates: $0 Cross promotion and marketing with other clothing brands. %25

I will have a few clothing boutiques sponsor my brand through their websites and blogs. 

Viral Marketing: $500 for the production of short videos.%30 

I will create video shorts of the brand in use and how people perceive it. The videos will be funny and some may be controversial others inspiring.

c. Social Media will be managed within the company for at least 2hrs/day. Constant twitter, blog, and Facebook posts will be made a daily or weekly basis. The goal is to create a cult-like following and to engage customers in the brand building.

3. Campaign Duration

a. The campaign will be an ongoing process. Each time a new shirt is released there will be some sort of buzz or discussion about the shirts due to their limited nature. The shirts will be on affiliate blogs and websites. The most successful brands such as Johnny Cupcakes is constantly rebranding and expanding his brand. He has tours in which he sells shirts out of a van which reflects upon his roots when he sold shirts out of his trunk. My campaign my last for the life of the company. I will constantly change with the times and grow as a company.