I notice that Nike has a twitter account and they tweet a question and use a #(hashtag). For example, "What is your favorite Air Jordan ? #mynikes. Nikestore has about 22,000 followers. They respond to each tweet from their followers and they also give release dates, sizes, and locations about where their products can be purchased. This is a good model to use to get customers actively involved in the brand.
I may incorporate twitpics of people wearing the shirts in different locations and hold a contest to see who wins and give them a prize.
Thursday, August 12, 2010
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