Media Plan 1

Media Plan 1

1.1 Business Model: Business Concept and revenue stream

1.1 My product offering is graphic t-shirts that are produced in limited quantities. The shirts will be sold online and possibly in boutiques such as Burn Rubber and Reign. Online shopping trends increase each year according to ComScore

1.1.2 The dollar value of a typical sale of a t-shirt would be $45.

1.2 Competition:

1.2.1 My company is in the apparel and clothing industry. The clothing and apparel industry is currently the same despite economic woes. People still shop and spend money on clothing regardless of how the economy stands. 

1.2.2 The alternatives to my services would be to sell online only or in major retail chains such as Macy's, Dillards, and Nordstroms, etc. The price of my shirts falls within the range of $30-45. My shirts will retail for $45. One of my competitors BBC/Ice Cream sells shirts for $85, however they have celebrity endorsements and a niche market. Pharrell Williams is the owner of BBC/Ice Cream and has millions of fans that support his group N.E.R.D.

1.3 Customers: Demographics, your customer, what you're promoting

1.3.1 The visitors of my competitors sites are mostly female. They have some college education and they have an income greater than $25K.

1.3.2 My target audience are persons 18-34 who have some college education,also the "hypebeast" demographic is a term used for people who want to be in on the latest trends. I would also like to target young women who are in the upper class and have access to dad's credit card. I would like to use word of mouth and celebrity appeal to promote my shirts. My company will be a business to consumer format.

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