Digital Media Plan 2

Business Model: My company makes money from the sale of t-shirts. Currently the only thing my company provides is tangible products. The customers are the purchasers of the products. My format is a business to consumer format. My brand is new to the market so it will need an introduction.

Under the current budget we will only be able to produce a fraction of the projected supply of at least 50-100 shirts per month. The design team currently consists of one designer who will have to run the entire business until enough income is made or a growing demand for the brand exists.

Media Plan 2: Overview

1.1 Objective: With my digital media plan I want to sell 50-100 shirts per month.

1.2 Goals: Create a presence in the t-shirt industry by making my brand more relevant through digital marketing. To become affiliated with popular and up and coming T-shirt brands. Currently customink.com is the most visited sight for graphic and custom design shirts. Some of my niche market leaders consist of hypebeast, freshnessmag,highsnobriety, and complex magazine. These are all websites that blog about trends in the clothing and entertainment industry. I am currently following their sites as a subscriber.

1.3 Key Performance Indicators (KPIs): My KPI is the number of persons who visit the website compared to actual sales. My ratio from visitor to purchaser is 10:5.

1.4 Target: KPI with an income of $2250-4500/month in sales for the first 3 months. The next stage would be to increase sales monthly with seasonal considerations taken (see graph below.

Online Search Trends in the T-shirt industry

Graphic tees search Year Over Year-via Google

Graphic Tees Search Monthly (Seasonal)